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The game of real estate

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Gamification is the newest introduction to the real estate market. Real estate business has brought in rewarding games to encourage real estate investors to participate in the real estate market. This is a playful and user-friendly invention to engage probable clients and investors and to connect with their sentiments. It’s like catching the nerve of the market with a compelling tricky and animated platform.

A startup Real Estate Firm Square Yards recently announced their unique real estate marketing strategy with a unique playful proposition. They have introduced gamification innovation developed by Scapeworks. This is an exemplary introduction where the entire property market will get so see a blithe approach in a serious business like real estate. The innovation behind the game was released as a group effort of Bhutani Alphatum and a Noida based real estate company.

In this game players have to bisect through the animated rooftop pool terrace and collect hidden letters of the word ‘ALPHATUM’ within clear-cut time limit. There are gift vouchers linked with the unit of the points earned. The game has been digitally designed to give the players the overall factual feeling of the entire project.

Would-be clients/investors can emprise the feel of sky park terrace and infinity pool, the idea of offered amenities and view the landscape from the top. In a declaration, company’s COO and Head of Marketing, Square Yards, Kanika Gupta Shori said, ‘’ “We are continuously pushing the realms of real estate marketing and deploying ground breaking innovation to stand out from the rest, virtual reality based games could be the next thing for the real estate companies to market their properties across different geographies.’’

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By LNN (Liyans News Network)

Latest Real Estate Projects in Kolkata

Uniworld at New Town, Rajarhat spans 100 acres and is expected to be completed by 2010-11. 3 phases of the project have already been launched.

The South City Pinnacle in Salt Lake the other very good option as NRI Commercial Projects serves the growing demand for office space and is equipped with a food court and a gymnasium supported by a multi-level parking facility.

The PS Group has a string of commercial and residential properties under planning and construction in Kolkata, offering the latest comforts in living.

Genexx Valley on Diamond Harbour Road promoted by Paharpur Cooling Towers is one of the large townships coming up in the city, the rates of which have appreciated by almost 75 % in a year’s time. 2000 flats in 33 blocks on 20 acres will enjoy several firsts in community living, with a library, open air amphitheatre, crèche, twin swimming pools, boating facilities and community halls of different capacities within the complex.

Source: NRI Reality News

What role has Rajarhat played in changing property scenario in North Kolkata?

Investment in real estate and gold give you maximum returns. Real estate in Kolkata has changed drastically over the period of time. However, the scenario of property in North Kolkata is very much different from that of South Kolkata. People settled in North Kolkata much before they started settling down in South Kolkata. North Kolkata is unplanned and suffers from lack of space. Due to lack of land and over population, the property value of North Kolkata is pretty high. However, with Rajarhat emerging as the new IT hub, the property scenario in North Kolkata is very interesting. Rajarhat Township is having good number of NRI investments since last few years. It is not that people are looking at Rajarhat only as investment; they are interested to stay there in the long run, too. The IT employees also prefer to stay in Rajarhat and New Town as the IT sector is nearby. The land cost here is also quite high.

On the other hand, South Kolkata is the commercial hub of Kolkata. There are several posh areas and people prefer to settle down here. Construction of a huge number of flats in South Kolkata is the proof of the large number of people willing to settle down in this part of the city. Real estate companies have their projects specially designed for South Kolkata. The flats of South Kolkata are mainly being designed keeping in mind the modern facilities. The flats in South Kolkata are promoted through several celebrities like Sourav Ganguly. The curve of real estate in South Kolkata is observing a high, thanks to good communication system.

The property scenario in North Kolkata has seen a drastic change in recent years, thanks to development of Rajarhat as the new IT hub. Flats in South Kolkata is also being designed keeping in mind the modern facilities.

Tips on how to select a commercial property

Buying a commercial property in Kolkata might be costlier but if you end up making a wrong choice then the entire money will go to stake. Making a real estate investment requires intense knowledge of the market. One mistake and the entire deal can cost you huge amount of money. So it is important to take enough precautions before finally signing on the dotted lines.

Investing in a commercial property can indeed facilitate a good amount of earning. One can work on his own business in the apartment or can give it for rent. Investing in a commercial property has got many advantages. Besides coming to an aid in garnering monthly income, it also tends to be beneficial for securing a savings for future purposes. Before investing on a commercial property in Kolkata, it is important to consider investigating the property thoroughly to know whether the investment is good enough or not.

AMP Baisakhi — Commercial Property in Kolkata

(a) After purchasing a house, the next big plan lies in locating a suitable place which one can take over for setting up the business. The property must be well-located in an industrial area which can facilitate easy income.

(b) For finding the right property it is important to hire a perfect real estate agent who has an intact knowledge of the properties throughout the city. A real estate agent sells residential as well as commercial property. These people provide excellent services to the end users and help them to take the apt decision within affordable budgets.

(c) Whether the property is situated in a rural area or a town is another most important decision. If your business involves rural backdrop then finding a suitable property in the rural areas will be better. The same applies for the urban set up involving industrial development in the urban areas.

Before investing in a commercial property it is important to acquire knowledge about the place. The selection of the property location depends very much upon the nature of the business.

The Magic of a Home’s Environment

Every home is a house but every house is not a home.These words are so true by the person who coined these words.They seem to be well thought words not only in philosophical terms but also in monetary terms. In today’s time setting up a home for oneself is not an easy job at all. Many people try to invest most of their earnings in purchasing any kind of property be it a flat or a bungalow. Some people invest their entire life’s earnings and income into buying any such property to set up their dream home.

When we talk about Metropolitan Cities like Delhi or Mumbai then buying a home is surely an uphill task. Many people even have to take home loans at times for fulfilling their dream as such property is available at extremely high rates in the center of such a big city.If buyers want to purchase housing property at very reasonable prices then they have to find it in the outer portions of the city which are far flung areas. Even in East India, the commercial property in Kolkata is a sector reaching new heights in terms of infrastructure that too at very reasonable prices.The southern portion of the City of Joy is developing so prices are still in control.

Sellers and builders have realized that real estate investment is becoming a lucrative business in the Southern part of the city. One Metro Rail Route is already functional from New Garia to the North of the city via Tollygunge where as a new route from Joka to BBD Bag is under construction. The next ten to fifteen years look extremely promising for this apartment property business to flourish in the market.

Inflation is rising and availing a property at reasonable rates during such a time is a big thing to achieve. The flat system is getting very popular because of this factor.