Lead generation is the technique for real estate business is issuing sales and marketing. In the beginning the sole motive for sharing selling information, real estate trends and the entire transaction is to make familiar the tech-savvy real estate investors with the entire concept of online property buying/selling. Following the developed nations’ footprints India has also come forward with online sales/marketing for the real estate business. At present time every alternative leading real estate developer/builder/broker has a formal website, representing his business rationale. Now homebuyers are seen much more inclined towards online real estate marts and the lucrative detailed property listing. Initially property portals used to showcase property buying opportunities now they have proposed alternative for selling/renting too. Each of these portals has some unique selling propositions that distinguish it from the other competitors. Post your property requirement in Kolkata is one of those striking offerings made by the top-rated property portals in Kolkata.
Homebuyers are now confiding on property portals rather than on ground visiting. Property portals are the ideal place where any builders/agents/individuals can unveil their choice of properties for buying/selling/renting through free property listing. Real estate portals hunt for builders on a daily basis, selling online links, listing and other required pages. There is a clear conscience behind this bustle is to draw more sale. The lead generated online is not similar that of news papers’ print display of property ads or a property auction/exhibition. The lead is that crucial area of real estate sales which is often misunderstood by many real estate companies, it’s out and out a complex procedure which is of no use without proper training, understanding and systems to manage online leads. Online lead generation is time consuming, takes proper skill and management too.
Let’s focus on few myths for better Lead management –
1. The process is for generating leads not about management– This is a common wrong conception. Managing flowing leads is the most critical task to be turned into achievement. Getting more and more leads is not the area to roost for, processing on hand leads demands more knowledge of practice. Most of the budding real estate firms do this mistake of taking leads, ringing up and then keep them deserted. A potential buyer is ready to invest when he finds your communication and other reaching efforts are satisfactory.
2. The greater part of online leads is Junks– Before jumping onto online lead generation programs consider your business requisite. For example if the lead is not in a situation to invest within like the typical pushing sales persons you shouldn’t run after his life with week after week phone calls. For a change you need to understand his financial issues of the lead, and need to assist him to chalk out of this issue. You can offer him properties within his budget too. You have to deal with every lead with proper understanding and care. Online leads are not junks if they are unable to purchase properties from you. 50% of the leads will convert into sales near about 1-2 years. So at least prepare for 2 months of extension to transform the lead into sale
3. Electronic automated reply means time to call-Short cut is not required for a serious investment zone like real estate. If you think that one automated tool will erase the barrier between your lead and his investment, it’s not like that. Automation might minimize a human effort; it can never build steady relationship with the potential buyer. Regular phone calls shouldn’t be part of your strategy. Combine your weekly call alert with social media promotion, emails and other media alerts. Keep away from texting your client too.
4. People from sales department knows well how to convert a lead to a sale– A real estate sales person knows all about online property selling. It’s not at all necessary he has the ability to convert lead into sale with a swipe. Sales persons must be trained well before having a conversation with a lead.
Tips:
1. There should be proper training of qualify/nullify a lead sharp
2. Creating steady and attractive online campaign that includes seep marketing, phone calls and direct mailer
3. Building solid customer relation where there will be a steady place of expectation
4. Stop spoiling a lead with repeated phone calls/sms and mails.
5. Build a straightforward and spontaneous lead capture and management and create reliability in online and offline lead management system.
Source- LNN (Liyans News Network)